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Featured Products


  • Zeiss Launches New BATIS Family Lenses with OLED Display For Sony E-Mount + Q&A

    Recently, Zeiss announced a new addition, or rather expansion to their line-up of lenses called BATIS. The new family currently comprises of 2 focal lengths - 25mm f2.0 and 85mm f/1.8. The Batis line, features a very slick design and immaculate construction reminiscent of the Touit line-up with fine metal finish and slick focus barrel.

    27th May 2015
  • ALEXA Mini Behind The Scenes on "The Focus" Promo

    Recently, Austrian filmmaker Adi Geisegger, took the Alexa Mini and shot "The Focus" - a short piece demonstrating boundless possibilities for floor exercise performances as an athlete tries to explain by his moves what's going on his mind before a competition.

    26th May 2015
  • An Exploration Into 4K With the Panasonic Varicam 35

    The beautiful World Heritage sites in Turkey - "Historic Areas of Istanbul", "Goreme National Park and the Rock Sites of Cappadocia", and "Hierapolic-Pamukkale" were captured with the Panasonic professional 4K camera, VariCam 35. This video introduces behind the scenes highlights during the shooting.

    22nd May 2015
  • Marvel's Avengers: Age of Ultron Shot on ARRI Alexa & Multiple Blackmagic Design Pocket Cameras

    Of course, most of us can't afford to rent an ARRI Alexa, but on Age of Ultron, the latest instalment in the Avengers franchise, DP Ben Davis used the tiny, affordable, but yet very powerful Blackmagic Pocket cinema camera and intercut footage with the mighty ARRI Alexa.

    21st May 2015