This experience with colour reproduction gave Fujinon their "secret sauce" in creating cinema lenses with character and life. This enabled Fujifilm to be on the cutting edge of digital cinema lens technology. And now, nearly a century of experience in image-making later, Fujifilm is one of the world’s leading manufacturers of television and motion picture lenses.
FUJINON lenses are created with passion and in response to the needs of the creators and visual storytellers across the broadcast, online streaming, and cinema production industries. The company's promise of quality, innovation, and superior customer service is matched only by their commitment to immersing themselves in the cinema market and continuously learning what cinematographers, camera operators and other cinema production professionals want and need, now and in the future.
The company was able to leverage their near century long expertise in image making, which enabled Fujinon to manufacture some of the most popular and widely used broadcast lenses used to this day on TV sets, music and sports venue all across the world. Fujinon broadcast and cinema lenses are deliberately created to not just meet, but exceed the optical, mechanical, and electronic requirements of broadcast and cinema production professionals.