Sony A7s

  1. Zeiss Adds a Wide-Angle 21mm f2.8 Compact Lens to the LOXIA Family

    The ZEISS Loxia 21mm f2.8 is the youngest addition to the Loxia family of compact full-frame lenses for Sony E mount cameras such as the Sony A7s, A7s II and A7R II. Videographers can benefit from the fluid manual aperture option and the solid metal construction. And of course, outstanding world-class image quality from none other than legendary optics-maker Zeiss.

  2. New Leica SL Full Frame Mirrorless Camera Announced

    German premium camera and lens maker Leica just entered the ultra competitive mirrorless full frame camera arena with their LEICA SL 24 megapixel beast with incredible 4K video recording capabilities!

  3. Sigma Announces Brand New Ultra Wide & Super Fast 20mm f/1.4 Art Lens!

    With a focal length of 20mm and F1.4 aperture, this lens delivers outstanding large-aperture brightness and "bokeh", delivering unprecedented visual experiences.

  4. Atomos Launch NINJA Assassin - A Brand New Affordable 4K Recorder for £899!

    Ninja Assassin delivers 325ppi monitoring functionality and the 7” size needed to truly master 4K, it’s the only true 10-bit 4:2:2 professional recording solution for Apple, AVID & Adobe workflows and all with a price & weight amongst the lowest on the market – Ninja Assassin is available today from Visual Impact.

  5. Sony Presents A Fresh Approach to 35mm Optics for Cinéma Vérité Style Production Seminar

    Sony recently held a seminar on the wide variety of lens options for their E-mount cameras likes the full-frame Sony A7s and Super 35 Sony PXW-FS7. The seminar is entitled "An original approach to 35mm optical systems design for still & motion picture shooting" and covers input from both Sony engineers, Zeiss representatives and award-winning DoPs.

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