Visual Impact Blog

Sony has released new firmware updates for their Sony FS7 and FS7 II camcorders. The new Firmware (4.30 for the FS7 and Firmware version 1.20 for the FS7 II) gives users the ability to alter the recorded ISO when shooting in the Cine-EI mode.

Sony has officially announced the Sony FE 400mm f/2.8 G Master telephoto lens, the World's lightest 400mm f/2.8 prime lens. This exciting new lens produces brilliant image quality, extraordinary focusing speed and precision and an extremely balanced design.

This week we are featuring the Televisual Production Technology Survey that lists the most popular kit used for productions, Rotolight’s new NEO 2 Explorer Kit and a fantastic Litepanels Step into the light workshop featuring top photographer and filmmaker David Newton.

Today Sony have done something quite unique for a camera manufacturer…they have released a new version of their firmware 8 weeks early !!! You may think this is no big deal but if you look at similar updates from some of their rivals this is quite a feat.

DJI have officially launched their Ronin-S single hand gimbal stabiliser designed form DSLR and mirrorless cameras. The newest DJI stabiliser features a hefty 3.6kg payload and a reported 12 hour battery life. The Ronin-S also features a slanted back motor...