Visual Impact Blog

The new G Series is compliant to XQD Format Version 2, both PCI Express Gen.2 and USB3.0 interface are supported on a newly-developed controller for high performance. The G Series delivers increased read 400MB/s*1 and write 350MB/s*1 speeds, which is 3x times the speed of the previous N Series cards.

Just before Christmas, ARRI announced a full complement of professional-quality accessories from its PCA range, specifically tailored to Sony’s PXW-FS7 camera. These accessories will be available individually, or in several competitively-priced sets, providing unrivalled reliability and compatibility with industry-standard tools.

Announced at IBC 2013, the ARRI Amira continued legacy the highly regarded German film equipment manufacturer often associated with exceptional imagery and build quality. The Amira shares its sensor with the Alexa, whcih has been the most popular digital cinema camera for Hollywood productions for the past three years. The Amira has been shipping to customers for the last six months and since captured incredible imagery on various productions from commercials to documentary work and broadcast narrative drama.

Sony recently released the latest firmware update version 5.0 for the PMW F5/F55 cameras further unlocking the potential of these amazing cameras. The new firmware update opens the path to internal 4K recording on the F5 (sold separately), the much awaited and desirable, Apple ProRes and Avid DnxHD recording (requires a board install), as well as some exciting accessories for broadcast work.

In today's modern production environment images are just as important as sound. Video footage needs to impress with stunning detail, pleasing composition and natural exposure, however more often than not, audio tends to take a back seat and be subject to compromise in certain situations especially when one is shooting with a DSLR like the 5D Mark III, or Panasonic GH4