Visual Impact Blog

Sony announce their most advanced revolutionary full-frame camera to date. The new Sony a9 full-frame 4K mirrorless camera (model ILCE-9) deliveries unmatched speed, versatility and usability.

Canon unveils a new EOS 5D Mark IV C-log upgrade service following feedback from its global community of professional photographers and videographers. The upgrade, Canon Log (C-Log) can be added to the EOS 5D Mark IV camera, providing enhanced dynamic range and easier colour grading.

ARRI introduces a built-in wireless video transmitter in the newest model ALEXA SXT W ("W" for Wireless), a significant upgrade reflecting ARRI's commitment to continually improve the ALEXA SXT platform.

Cooke Optics plan to launch new S7/i Full Frame Plus Set of Primes at the upcoming NAB 2017 show. Designed to cover full frame cinema camera sensor area (46.31mm image circle), up to the full sensor area of the RED Weapon 8K.

Metabones firmware v2.7 (E-Mount v0.56) adds support for Panasonic Lumix GH5 and Canon 18-80mm T4.4 L IS KAS S lens to Metabones EF mount Speed Boosters / Smart Adapters.