Visual Impact Blog

SIGMA Corporation announce the development of  anew ultimate ultra-wide-angle zoom lens, SIGMA 14-24mm F2.8 DG HSM | Art, the latest addition to the Art line up of lenses. While minimising distortion, this lens offers outstanding F2.8 brightness throughout the zoom range and delivers top-level image quality at every focal length and every shooting distance.

ARRI have recently announced a new range of Pro Camera Accessories specifically tailored to Sony's 6K full-frame CineAlta camera - VENICE. These new accessories are available individually, or in several competitively-priced sets, "providing unrivaled reliability and compatibility with industry-standard tools."

Following the success of BSC Expo 2018, Sony has released a statement with new upcoming updates and added features for their Sony VENICE camera. Most importantly, Sony has also announced that the first units of the VENICE will start shipping Mid February.

Blackmagic Design unveils new addition to the URSA camera lineup with new URSA Broadcast, "the world's most affordable and flexible professional broadcast camera" according to Blackmagic. Designed for the traditional broadcaster, the camera uses the lenses and batteries broadcasters already own, and it also eliminates weird media cards and file formats found on traditional cameras.

At the 2018 BSC Expo in London, ARRI has unveiled a new complete large-format system that meets and exceeds today's production requirements, delivering unparalleled creative freedom whilst also being backwards compatible with existing lenses, accessories and workflows.