Sony Has 3 Brand New G-Master Full-Frame Lenses including 2 Zooms and 1 Prime, Plus More Coming In Near Future

Earlier this month, Sony unveiled three brand new lenses including the much awaited 24-70mm F2.8 GM Full-Frame lens, the 85mm f1.4 and the telephoto 70-200mm f2.8 OSS. All three new lenses are part of a brand new line-up called G-Master series - targeting Full-Frame stills photographers and videographers alike.

Sony’s G-Master Series lenses are available in the Sony E-mount and offer full frame 35mm coverage for bodies like the Sony A7s, Sony A7sII, Sony A7R and A7Rii. The new lenses feature constant apertures (for the 2 zooms at f2.8) and the 85mm f1.4 is quite fast as wall making it very popular with portrait photographers and cinematographers, who prefer to shoot with the Sony A7sII or A7RII for example.

Sony G_Master 70-200

According to Sony the new G-Master represent the ultimate blend of high resolution and beautiful bokeh, the new lenses feature Sony’s innovative optical element technology, design and calibration. This allows them to produce still image and video content with a level of detail and expression that has never before been possible.

“The new G Master brand represents the finest and most impressive group of lenses that Sony has ever brought to market,” said Neal Manowitz, Vice President of Digital Imaging at Sony Electronics.  “With our knowledge of what the future will bring for digital imaging, we have designed these lenses and can ensure that the G Master brand will inspire and ‘wow’ photographers and videographers for years to come.”

FE 24-70mm F2.8 GM Standard Zoom Lens

The new 24-70mm f2.8 from Sony is a great all-rounder zoom lens that is sure to find its way into the bag of just about any professional or aspiring photographer out there. It is a fantastic hybrid between those seeking the highest possible optical performance for portrait, travel and event photography or even simple everyday shooting.

The new lens is built with three aspherical elements including a newly developed, extremely precise XA (extreme aspherical) element that reduces aberration and delivers the ultimate resolution throughout the entire zoom range and aperture range, as well as from corner to corner of all image files.   Additionally, an ED (Extra-low-Dispersion) glass element and Super ED glass element keep chromatic aberration to a minimum while maximizing resolution and bokeh without any unnatural coloration.

Sony G_Master 24-70mm

The lens features a 9-bladed aperture that maintains a near circular shape at all settings and is coated with Sony’s original Nano AR coating to suppress reflections and ensure spectacular contrast and clarity.

The new FE24-70mm F2.8 GM lens has a direct drive SSM (Super Sonic wave Motor) focusing system that works with incredible efficiency thanks to a new set of algorithms that positions the lens elements quickly and accurately. The motor is smooth and quiet, making it an ideal choice for shooting both still images as well as movies.

FE 85mm f1.4 Portrait Prime Lens

Designed as the ultimate portrait lens for any photographer seeking the perfect balance between resolution and bokeh in a compact package.

The lens features a new XA (extreme aspherical) element as well as three ED glass elements that work together to ensure that the in-focus areas are captured in extremely high resolution while the surrounding out-of-focus areas dissolve smoothly into a beautiful soft backdrop.

Sony G_Master 85mm

The 85mm f1.4 features a circular aperture with 11 blades – the most ever used in an Alpha series lens – that ensures bokeh is smooth and visually appealing.  Externally, the new model has Sony’s original Nano AR Coating, which is of particular importance in a portrait lens as it reduces flare and ghosting, even with backlit subjects or similarly challenging lighting conditions.

And, last but certainly not least, is the FE 70-200mm f2.8 OSS GM lens, for which cinematographers and photographers alike have been screaming about for years now.

Sony G_Master 70-200 1

The new flagship telephoto zoom model delivers extraordinary sharpness and clarity throughout the entirety of its zoom range thanks to its three advanced lens elements including XA, Super ED and ED glass components, as well as its Nano AR coating.

The lens includes a SSM (Super Sonic Motor) plus dual linear motors that work together to move large lens elements quickly – a task that requires a high level of drive control and ensures focus accuracy.

The new model also has built in The Sony Patented Optical SteadyShot image stabilization for capturing sharp, blur-free subjects at all focal lengths and a rotating tripod mount that allows the camera to be quickly removed from a connected tripod as needed.

UK pricing on these is yet to be confirmed, but once known, we'd be sure to let you guys know. To place your order or enquire further give us a call at 0208 977 1222.