Visual Impact Blog
- Sony kicked-off NAB with a big announcement the Sony HDC 4300 – a new and first of its kind 4K systems camera with 2/3 inch true 4K sensors. Targeting high-end sports capture in 4K, Sony is also offering an 8x slow-motion option in Full HD to capture those unforgettable moments in sports history. 4K is where the broadcast industry is going at least for sports and big live events, and the fact that Sony, who have a solid and proven long-standing heritage in the broadcast world is the logical progression off from the world of HD we're so used to. Read more about this technological marvel from Sony in the following paragraphs.
- After a long wait, the much anticipated successor the highly popular broadcast industry workhorse the C300, today Canon officially announced the C300 Mark II. The new camera from Canon features 4K internal recording in a newly developed 4K 10bit 4:2:2 codec called XF-AVC capable of bit rates of up to 410Mb/s.
Canon to Display Prototype of a 4K High-Magnification, Long-Focal Length Broadcast Field Zoom Lens at NABCanon has a long-standing tradition and heritage in manufacturing some of the world's highest quality broadcast lenses for the past few decades and just earlier today the Japanese electronics behemoth announced they are developing a new 4K optimized DIGISUPER UHD field zoom lens specifically designed for UHD capture with broadcast 2/3 inch type cameras.