Netflix "Calibrated Mode" Introduced With New Sony Master Series TVs

Netflix and Sony have teamed up and created a Netflix Calibrated Mode, a new feature that is available exclusively on the new Sony BRAVIA Master Series.

Developed by Sony picture quality engineers in collaboration with Netflix colour scientists, Netflix Calibrated Mode will automatically adjust the picture quality to look as close as possible to what the content creators saw during video production.

 

"With one simple menu setting, our members can view TV shows, films, and documentaries on Netflix as they were meant to be seen, with precise colours, accurate dynamic contrast, and true motion so there’s no ‘soap opera effect’,” said Scott Mirer, vice president, device partner ecosystem at Netflix.

“Preserving creative intent is important not only to the storytellers but also to the viewer, because colour, brightness and sound are all part of the story.”

Sony Electronics North America’s president and chief operating officer, Mike Fasulo, said: “In recent years, we have seen great advances in technology that have made an unprecedented impact on the way TV and film entertainment is consumed.”

“Sony and Netflix have put much effort into developing and supporting cutting-edge technologies, such as 4K picture resolution, high dynamic range and Dolby Atmos sound that allow film professionals to authentically express their vision for fans to enjoy in their homes around the world.”

 

Both  MASTER Series AF9 OLED and ZF9 LCD will come in 55 and 65-inch sizes equipped with Sony’s X1 Ultimate  processor that detects and analyses each object in the picture through Sony’s new Object-based Super Resolution for exceptional accuracy and detail.

MASTER Series ZF9 - 4K HDR LCD TV

  • Features Picture Processor X1™ Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing
  • Features X-Wide Angle which minimises the colour change when seen from the side. View faithful shades and hue from wherever you watch the TV.
  • Features full-array LED Backlight for ultra-high contrast
  • X-Motion Clarity™ keeps fast action clear and smooth. Moving images are precisely controlled to minimise blur. Even during fast-moving scenes, pictures stay true with no loss in brightness
  • Features Netflix Calibrated Mode that brings the creators’ vision directly to the TV
  • Supports CalMAN’s professional-grade calibration
  • Includes X-tended Dynamic Range™ PRO to produce better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness
  • Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy
  • Android TV with hands-free help from the Google Assistant: Find what you want quickly, simply by talking to the TV. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your compatible, connected devices while you watch a movie for a better viewing experience
  • Clean cable management for table top mount
  • HDR formats supported: HDR10, Dolby Vision™, HLG

MASTER Series AF9 - 4K HDR OLED TV

  • Features OLED as display device with Pixel Contrast Booster. 8 million self-illuminating pixels and Sony-original panel controller for OLED brings a significantly enriched visual experience with unprecedented black, authentic colour, and a wide viewing angle.
  • Features Picture Processor X1™ Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
  • Acoustic Surface Audio+™ creates a rich sound field delivered from three actuators and two subwoofers facing sideways, that greatly enhances the viewing experience
  • Features Netflix Calibrated Mode that brings the creators’ vision directly to the TV
  • Supports CalMAN’s professional-grade calibration.
  • Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy
  • Android TV with hands-free help from the Google Assistant: Find what you want quickly, simply by talking to the TV. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your compatible, connected devices while you watch a movie for a better viewing experience
  • Minimalism styled with softness: the screen being a single slate with only a stand in the back to hold it up.
  • HDR formats supported: HDR10, Dolby Vision™, HLG

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