Canon shows off first official footage from the Canon C700, that was recently used to shoot a stunning Aston Martin commercial. The new Canon EOS C700 is the latest 4K flagship camera from Canon that made a huge splash at IBC 2016 where it was unveiled for the first time.
The Canon C700 is a major departure from the usual Cinema EOS body design into a more tradition shoulder mount style elongated design as to accommodate industry standard setups for studio or handheld.
However, the new EOS C700 is much more than just a radically re-designed top flight camera. Designed to be an A-cam on major drama, broadcast and Film productions, the Canon EOS C700 packed with the latest 4K functionality, colour management, and professional connectivity required for high-end productions.
The above commercial is a great example of the capabilities of the EOS C700 - it's seamless integration with the rest of the Cinema EOS lineup - including the C300 Mark II.
For any owner/op or production company out there considering getting into higher end 4K productions and maybe considering a purchase of an ARRI Amira or a Sony F55 - the EOS C700 is now certainly a contender worth considering.
Learn more about what it can do from our IBC 2016 video below:
Here at Visual Impact we're extremely proud to be an official UK distributor for the Canon EOS C700 and be able to offer it to our customers in all its configurations.
For more information and to place your order, give us a call on 0208 977 1222 or visit our website here.