Project: Gaviscon Commercial (anti hart burn medicine)

Concept: Pilot is compromised when hartburn acts up and Gaviscon saves the day.

DOP: Vicky Turpin

1st assistant: Karl Eksteen

DIT from Magus: Mogamat Arend

Value add: Mo used the HDW 750 hyper gamma setting to give the commercial as much latitude as possible as well as a couple of other tricks up his sleeve.

Comment from Mo: Vicky and Karl super professional and great to work with. Hd friendly aswell.

Problems: Production company and client’s not experienced on digital.

Results: Great looking pictures, well exposed.